The LA.IO “Fly The Flag” mail kit invited the state’s innovation leaders to help make that tradition visible in a more organized, shared way. The self-mailer reached founders, investors, researchers, and technologists across Louisiana and beyond with a clear invitation to participate.

Inside, recipients found a mini-magazine outlining the LA.IO vision, a custom sticker sheet featuring original artwork by Louisiana illustrator Burton Durand, and a personalized call-to-action directing them to la.io/flag. That step unlocked a free LA.IO flag along with open-access brand assets, guidelines, and a digital Badge Builder.

The response was immediate, activating a statewide innovation network in plain sight.

Complete Fly The Flag" Mailer Kit

Custom Self-Mailer Box, Closed

Custom Self-Mailer Box, Open

"Let's Build" Welcome to Louisiana Innovation Mini Magazine

Personalized Letter

Laptop Stickers with Custom Burton Durand Illustration

Call-To-Action Redemption Card

Interactive LA.IO Website Badge Builder

LA.IO Flags Delivered